Football is part of the essence of Brazil and constitutes our aesthetics and culture. It’s even one of the reasons why people love the country. Relating our culture to the magic of our football, such as the dribbling of a great player – one of our main characteristics – or a different chant from our fans – who are one of the most creative in the world – is one of our premises as a brand. Here, we created a space that brings together those interested in our Brazilian culture and football.
In this context, our project arose: to turn Sambafoot into a reference brand for content about Brazilian football and Brazilianness and, consequently, to meet the needs of an audience and a market that are passionate about this subject.
Specific niches are one of the constant targets of the digital market these days. In these places, consumers find content that is in line with their interests. And one of our main objectives is to attract as many users as possible to Sambafoot. To do this, we have built a place where people are highly interested in everything that involves Brazilian football and our culture.
To support this project, we focus on generating conversion for partners who are looking to reach the same target audience as ours would be one of them. We deliver results by creating high-quality content. In doing so, we attract users’ attention by presenting them with interesting options created by our partners.
Sambafoot is not, therefore, a vehicle that seeks to generate a mass audience for media exposure, but a platform focused on performance. Simply exposing brands, without offering relevant strategic content, would be incapable of driving conversion. That’s why it’s important to personalise the readers’ experience and offer content suited to each audience profile.
The site uses the concept of sponsored content, where our partners have the opportunity to associate their brands with good quality articles that are relevant to the target audience. We also optimise our partners’ exposure for their websites to maximise conversion.
Affiliate marketing is also fundamental to our business strategy. This means that remuneration is directly linked to the performance of recommendations from our partners’ sites (the extent to which the user enters the affiliate’s site from ours). In other words, the higher the return generated through the links originating from our site, the higher the compensation. This type of business is important, among other reasons, because it organically promotes our product.
We are committed to excellence in our articles and, consequently, to delivering quality content that generates results for our business partners. We are dedicated to making the Sambafoot brand solid and respected when it comes to Brazilian football and Brazilianness. With a good user approach strategy, we will have good results in the digital market.