What is the Best UK Betting Site?
We at Sambafoot have taken a deep look at just what makes each platform so great, ensuring you will get the proper sportsbook for your needs.
Within this list of UK betting sites , we have only chosen the best , being sure to analyze each sportsbook"s features in great detail. Some of the key features we have looked at include security, licenses, odds, markets, and many more.
We must also point out, although this is a ranked list, every sportsbook in this article is top tier. With every bookmaker facilitating high-quality odds and markets , it really comes down to preference.
1st |
bet365 |
One of the largest online sportsbooks in the world, known for fantastic football odds. |
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2nd |
Betfair |
A large player in the UK market with great event variety, and reliable odds. |
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3rd |
betway |
A well-optimized sports betting platform, with a great understanding of the UK market. |
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4th |
unibet |
A highly accessible website, with great security and an amazing selection of competitions. |
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5th |
LeoVegas |
A great site with a wide array of highly competitive odds and events. |
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6th |
888Sport |
The sportsbook with the best UI and accessibility in the gambling market. |
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7th |
Paddy Power |
This sportsbook is highly specified for the UK market, with priorities in football and horse racing. |
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8th |
sky bet |
The top sportsbook within the UK, known for stellar football odds, amazing support, and the Sky Bet Club. |
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9th |
VBET |
VBET is a well-established online sportsbook with a wide variety of events and odds. |
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10th |
Betfred |
A household name in UK betting, Betfred is well known for its amazing promotions and great selection. |
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1. Bet365
Of the top UK betting sites on this list, Bet365 has the most worldwide appeal, being one of the largest and most popular sportsbooks globally . With that distinction, along with several other factors, Bet365 takes the No. 1 spot on our list.
Bet365’s acclaim isn’t for nothing, boasting great security and reliability, alongside world-class odds and markets. Licensed and regulated by the Malta Gambling Authority , you can bet knowing you’re in good hands.
The overall abundance of markets and promotions, linked with the great odds available to punters cannot be overlooked in this sportsbook. Bet365 finds itself leading the industry in many categories.
Bet365 Pros
- Industry-leading customer service.
- Fantastic live betting options across a multitude of events.
- Ample number of esports markets to bet on.
- Amazing access to sports statistics.
Bet365 Cons
- Antiquated interface with some difficulties finding events.
- Accumulator bets are limited to 14 legs
2. Betfair
Betfair has managed to find itself as No. 2 on our list of betting sites within the UK. Founded in 2000, Betfair is a British-owned and operated company with a plethora of experience in the UK gambling market.
Betfair finds itself so high up on this list due to two key factors, its selection of sports markets, and its bonuses and promotions. Often showcasing the best odds for many popular markets such as football.
Aside from their spectacular welcome offers, Betfair also provides additional promotions every single month, often consisting of amazing bet boosts for the biggest events.
Betfair Pros
- Great welcome bonuses and selection of promotions.
- Great odds and pricing on popular markets.
- Accessible iOS and Android apps.
Betfair Cons
- Betfair charges 5% on all winnings.
- Lack of customer service support options.
3. Betway
With 16 years of experience under their belt at this point, Betway has eclipsed most new betting sites. Providing some of the best services, with cutting-edge safety measures across their platform. During the 2022 Global Regulatory Rewards, they were even shortlisted for outstanding contributions to sports betting integrity.
Betway also provides one of the best betting experiences out there, with every single sports section maintaining several dynamic features such as live betting.
Another major selling point of our No. 3 sportsbook is their number of promotions and bonuses. Showcasing the highest quality promotions, and even giving new punters the ability to choose between several welcome offers.
Betway Pros
- Amazing live streaming service, and live betting functions.
- Great selection of esports events to bet on.
- High-quality security.
- Appealing, and easy-to-use interface.
Betway Cons
- Mobile app lacking some features.
- Welcome bonus expires after 7 days.
4. Unibet
Founded in 1997, Unibet has been around in the gambling world for well over two decades at this point. In that time Unibet has come to be one of the largest online betting sites in Europe.
As one of the largest platforms in Europe, Unibet has come to understand football during its time in the industry. Seeing as the sport is by far their most popular betting option, Unibet also provides some of the best football odds available.
For those of you looking to get your American sports fix, Unibet also provides some of the best American sports odds you will find in the UK.
Unibet Pros
- Operated for well over two decades.
- Large selection of markets and promotions.
- Extremely competitive odds.
Unibet Cons
5. LeoVegas
With large stakes in the Nordic and UK markets, LeoVegas has quickly made a name for itself in the world of online sports betting despite only being around since 2011.
Although a newcomer when compared to the other sportsbooks on our list, we assure you LeoVegas will impress UK bettors. LeoVegas has even made steps to up its presence in the UK online sports betting market, partnering with Manchester City to offer a 10% profit boost.
Punters should also be happy to know, LeoVegas also has a diverse selection of promotions year-round, offering many boosts, cash back rewards, and free bets, allowing you to make the most of your bets.
LeoVegas Pros
- Great mobile site.
- Personalized betting experience.
- Large range of bonuses and promotions.
LeoVegas Cons
6. 888Sport
At our No. 6 spot is 888Sport, a well-put-together sportsbook that operates all around the world to facilitate the highest quality bets with great bonuses. A subsidiary of 888, 888Sport is most definitely one of the better new online betting sites.
888Sport also showcases one of the best user interfaces in the game, with a beautifully put-together site. Allowing any punter to access the wide variety of odds and markets available quickly and easily.
888Sport also maintains one of the largest active selections of promotions and bonuses we have seen while researching this list.
888Sport Pros
- Amazing user interface.
- Plethora of bonuses and promotions.
- Well respected and trustworthy brand.
888Sport Cons
- Lacking customer support options.
- No loyalty program.
7. Paddy Power
One of the longest-running sportsbooks on our list of the best betting sites comes in at No. 7. With 34 years in the gambling industry, Paddy Power certainly knows a thing or two about UK gambling.
Licenced and regulated by both the UK Gambling Commission and Malta Gaming Authority, Paddy Power has become a bulwark for reliability and safety throughout its long career.
Paddy power isn’t outdone on the promotions side either, featuring their own Paddy’s Rewards Club, a great offer available to all UK punters. With this offer, you can receive up to £10 in free bets every week.
Paddy Power Pros
- Large range of betting options.
- Well-establish brand.
- Great money-back specials.
Paddy Power Cons
- Lack of live streaming across some events.
8. Sky Bet
There must be a reason why UK bettors love Sky Bet so much. As it’s rated the No. 1 UK sports betting platform, we couldn’t make a list of the best gambling sites without it.
Founded in 2001, Sky Bet has made a name for itself over the years for its reliability, football odds, and staff support. With 24/7 support always available through a variety of methods, Sky bets dedication to customers truly stands out.
We would be amiss if we didn’t also mention the Sky Bet Club, where if you opt-in you can receive up to £5 in free bets every week.
Sky Bet Pros
- Huge focus on the UK market.
- 24/7 support.
- Loyalty program.
Sky Bet Cons
- No premiership live streaming.
9. VBET
Coming in at No. 9 on our best UK betting sites list is VBET, a well-respected name in the gambling world since being founded in 2003.
Of the UK betting sites, VBET has some of the best software in place, having incredible ease of access all across their site. This isn’t surprising seeing as they have NetEnt as their software supplier.
VBET does also maintain a great library of bonuses and promotions, facilitating higher payouts, profit boosts, and free bets for customers across its sports betting platform.
VBET Pros
- Great bonuses for new and existing customers.
- Large variety of esports events to bet on.
- Mobile support.
VBET Cons
10. Betfred
When talking about the best betting sites, especially in the UK market, we cannot forget about Betfred. Founded in 1967, Betfred has gradually become one of the largest independent bookmakers in the world.
Betfred manages to stand out amongst its peers through its number of amazing promotions, found all throughout the sportsbook. One of the best offers currently available is its current welcome offer, where you can bet £10 to receive £30 in free bets.
Although Betfred finds itself at No. 10 on our list of the best betting sites, it shouldn’t be overlooked by UK punters. This sportsbook has much to offer.
Betfred Pros
- Amazing promotions all throughout the platform.
- Live streaming service.
- Mobile app accessibility for iOS and Android.
Betfred Cons
Get Solid Payouts From the Best Betting Sites
Every bettor’s goal is to make some profit at the end of the day. To that end, you will find that solid payout structures can be found all throughout the best sports betting sites.
High-quality odds are also tantamount to making a profit . Why bet on a football match at 2/1 when another bookie offers it at 3/1?
At Sambafoot, we aim to alleviate any odds concerns you might have, offering a world-class odds comparison service. Bet confidently knowing you are getting the most for the pounds you put in with the best odds, actively comparing odds from across the industry.
When looking at our top three choices in the list above, each offers unique odds. Bet365 offers some of the best football odds out there. Betfair, the largest betting exchange, offers fantastic horse racing odds. Lastly, Betway is a great all-around sportsbook with great odds and promotions to be found across the platform.
Which UK Betting Site Has the Best Payouts?
From our research, we have found that Bet365 simply has the best payouts among all top UK betting sites . You will find this difference, especially within the major betting markets such as football, American football, tennis, horse racing, and several others.
Although not ranked No. 1, the other bookmakers on the list have great offers, often surpassing Bet365 across certain events. Payouts and odds can vary greatly.
Sambafoot aids with this dilemma of choice, allowing bettors to compare odds on specific matches , guaranteeing optimal payouts.
How to Choose a Dependable Betting Site
Within this list we have chosen only the most trusted sports betting sites , being sure to rigorously evaluate the safety of the platform for our bettors.
Some of the key areas to pay attention to when choosing your sportsbook is the reputation of the operator and the gambling licenses they hold .
For punters from the UK always be sure to double-check that your bookie maintains its license from the UK Gambling Authority.
We at Sambafoot recommend that all bettors check to make sure a bookmaker is properly licensed.
Are Betting Sites Legal in the UK?
To answer the question simply: yes , legal betting sites can be found all throughout the UK market, provided you are over 18 . Unlike in many markets abroad, gambling has been around in the UK for many years at this point, allowing many strong sportsbooks to pop up.
We also must reiterate, at Sambafoot we only recommend legal betting sites ; any site found on our platform will follow all necessary rules.
What Makes an Excellent Betting Site?
It can be hard to choose the proper bookmaker, seeing as many of the top UK betting sites have similarly great features.
Understanding that different sportsbooks are better in different areas is key to making an informed decision. Some of the key areas a bettor should look at include bonuses and promotions, the number of markets, and odds.
In the section below we will take a deeper look into just what makes a bookie stand out from its peers.
Reputation & Licensing
First and foremost, the most important thing for any sportsbook is to be a legal gambling site. Finding a legal sportsbook with the proper licensing for the UK couldn’t be easier. To ensure your favorite sportsbook complies, look for a license from the UK Gambling Commission.
For those looking to see about exact licensing and the regulating body, simply visit the UK Gambling Commission website and find your favorite site.
Great Bonuses, Promotions & Rewards
Bonuses and promotions can truly make or break a bookie , one bonus is oftentimes the difference between a profitable bet and an average one. The three most common types of promotions you will find on these sites are free bets, profit boosts, and cash rewards.
We understand how easy it is to get lost in the sea of promotions, so we always do thorough analyzes of bonuses to give bettors the best value.
Variety of Payment Methods
One of the most basic requirements for any sportsbook is that it gives you the ability to deposit and withdraw your money safely . You will also find that different payment methods can really affect your ability to withdraw, seeing there are different stipulations for different payment types.
Some of the more common deposit and withdrawal types available to UK bettors include debit, eWallets, and direct transfers.
Reliable Mobile Betting
In the modern world we all are attached to our phones, always keeping them on us. With that mobile reliance, it becomes imperative that a sportsbook has a well-put-together mobile app, ensuring their players can bet on the go.
You also don’t want just any app, nobody wants to sift through a series of complicated menus just to place their bet. Design and ease of access should be the first thing on your mind when choosing a mobile bookmaker.
good odds
Getting the best odds on every bet is of the utmost importance to every bettor – everyone wants to use the betting site that pays more. Nothing dictates your potential winnings more than good odds.
Within that vein, it’s always good to use an odds comparison service like the one available on Sambafoot. It never hurts to double-check that you are getting the best odds with the most payouts.
Variety of Sports & Available Markets
Within the UK market you will find many of the top football betting sites the world over, UK bettors love their football. Despite saying that, it is not the only sport that matters when choosing a great bookmaker.
Some of the top sports to pay attention to include tennis, basketball, cricket, American football, and horse racing.
Ensure that the bookmaker you choose covers a wide variety of events , that will cover all of your betting interests.
Live Betting & Live Streaming
Many of the top sportsbooks do have built-in live streaming and betting functions , with in-play betting being almost industry standard at this point. The key area to look at is the quality of your bookmakers live streaming service.
Nothing beats watching the action happen live while you place your bets, all the while, watching line changes happen in real time . It truly takes a bookie to the next level when you can accurately bet and watch all in one place .
ease of use
Ease of use, or ease of access is one key area that can distinguish a bookmaker from its peers, a well-put-together and attractive site can go a long way.
It’s the small background things that one might not notice at first glance that really take a platform to the next level. As minor as it sounds, nobody wants to wait for five-second load times between every page.
Helpful Customer Service
You never know when you might come across an issue with a platform, whether it’s issues placing bets, withdrawing funds, or even just accessing your account. That’s why it’s so important for a bookie to maintain the highest quality customer service.
Most top sportsbooks do maintain a 24/7 live chat feature , in which you will do most of your troubleshooting.
Good Luck!
That’s it for our list of the best gambling sites in the UK . Hopefully, we have helped to make it a bit easier when choosing the proper sportsbook.
We cannot recommend the sportsbooks within this list enough; through our research they truly seem to be the best platforms available to UK bettors. We also recommend that anyone looking to get started sign up through our website.
You should now have the knowledge needed to get started and signed up whenever you’re ready. We wish you the best of luck in your sports betting endeavors.
Best Betting Sites Frequently Asked Questions
In this section we will answer some of the more frequently asked questions regarding online sportsbooks.
What is the Best Betting Site?
From our research, we have found that Bet365 is the all-around best choice for sports betting. That’s not all that surprising seeing as it’s the largest sports betting platform in the world.
Bet365 consistently stays ahead of its competition with great odds and a myriad of bonuses.
Which Betting Site is Best for Football?
Much like the earlier answer, we would have to say Bet365 is the best platform if you wish to bet on football.
Bet365 consistently showcases some of the best football odds out there, almost always beating competitors. This is done while also offering some of the most competitive profit boosts available.
Which Betting Site Has the Best Odds?
The answer to this question isn’t as succinct as the others, seeing as you will find different sites offer better odds depending on the competition.
That’s why using an odds comparison tool, like the tool available on Sambafoot, is so important, it allows you to get the most out of your funds when betting.
What Betting Sites Accept PayPal in the UK?
Seeing as PayPal is arguably one of the largest payment platforms in the world, you will find that the majority of UK sportsbooks will accept PayPal.
Of the sportsbooks in the list above, you will find that every single one accepts PayPal.
Which Betting Sites Offer Cash Out?
Like the answer above, you will find that almost every single top UK sportsbook offers some form of cash out. Regarding the sportsbooks found on this list, every single one has a cash-out function.